In 2015 the £22m Lincoln Castle project will be complete and the international media spotlight will be focussed on the 800th Anniversary of Magna Carta.

With further investment bringing superfast broadband to Lincolnshire, tourism businesses have the opportunity to harness the power of technology and digital communications to improve efficiency and profitability.

Transforming Tourism will offer you an insight into these key projects and bring practical working solutions for you to use within your own business.

Key note speaker Jonathan Foyle, Historic Architect Expert, BBC Presenter & CEO of World Monument Fund Britain talks about using stories to sell places through creating interest in our everyday environments, and the practice of bringing buildings to life drawn from his own experiences. Jonathan is from south Lincolnshire.

Mary Powell, Lincolnshire County Council talks about the £22m transformation of Lincoln Castle including the re-housing of Magna Carta. The developments at Lincoln Castle will raise awareness of Lincolnshire bringing additional visitors and generating international media attention.

Professor David Sleight, University of Lincoln offers a fascinating insight into social media and how brands are effectively harnessing social as a marketing tool.

Kate Ellis, City of Lincoln Council provides a snapshot into how markets can transform towns and cities.

Get hands on with the latest technology and talk to the experts about how technology can work for you.
Available throughout the day.

Choose from a variety of breakout sessions where in smaller groups you will have the opportunity to get the latest insights into subject areas including digital and social media tools for your business and using markets to transform towns.

The event will be compèred by our host and BBC Radio Lincolnshire presenter, Melvyn Prior.

Click here for more information.